5 Logo Design Mistakes to Avoid (And How to Fix Them)
Your logo is more than just a pretty symbol – it’s the face of your brand. A well-designed logo builds recognition, trust, and sets the tone for your entire identity. At OG Graphics, we’ve worked with many clients who came to us with logos that were holding them back. Here are five common mistakes we see, and how you can fix them:
1. Too Much Detail
Overly complex logos don’t scale well and can become unreadable at smaller sizes. Keep it simple and strong – think Nike, Apple, or Adidas.
✔ Fix:
Use clean shapes and focus on one central idea. Your logo should look just as good on a business card as it does on a billboard.
2. Using Generic Fonts
Fonts say a lot about your brand personality. Using default or overused fonts like Comic Sans or Papyrus weakens your visual credibility.
✔ Fix:
Choose typography that reflects your brand’s tone – modern, playful, elegant, bold. Better yet, get a custom type treatment.
3. Poor Color Choices
Bright red text on a green background? Ouch. Color combinations can make or break readability and brand perception.
✔ Fix:
Stick to 2–3 complementary colors. Use online tools like Adobe Color to find harmonious palettes that match your message.
4. Lack of Versatility
Does your logo disappear on dark backgrounds? Or lose meaning in black and white? That’s a red flag.
✔ Fix:
Create logo variations: full-color, black-and-white, icon-only, and horizontal/vertical versions. A good logo adapts to any space.
5. Following Trends Blindly
Trendy logos may look cool now, but can quickly become outdated. What’s popular today might make your brand look old tomorrow.
✔ Fix:
Focus on timeless design principles. A great logo should still be relevant 5–10 years from now.
Final Thoughts
Your logo is the foundation of your brand identity. Avoid these common pitfalls and invest in a design that reflects your uniqueness. Not sure where to start? Contact OG Graphics for a custom logo that speaks your brand’s truth.